La Rosa Negra

Hotel La Rosa Negra

★★★
Hotel La Rosa Negra 1
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Hotel La Rosa Negra 4
Ulcinj, Montenegro
8Very Good · 590 reviews
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Loved by 134+ returning guests

Hotel La Rosa Negra

Family Friendly Beachfront Hotel in Ulcinj, Montenegro

Hotel La Rosa Negra is one of the best-located hotels on Velika Plaža (Long Beach), Ulcinj — directly on the sand at the start of Montenegro's longest sandy beach, with views over the entire Adriatic coast.

Exclusive Benefits

Why Book Direct?

Enjoy exclusive perks when you book directly on our website

Best Price Guarantee

We guarantee the lowest rate. Find it cheaper elsewhere? We'll match it!

10% Discount

Save 10% instantly on all room types when booking through our website.

Flexible Cancellation

Plans change. Enjoy free cancellation on most bookings up to 24h before arrival.

24/7 Direct Support

Questions? Our team is available around the clock to assist you directly.

Accommodations

Our Elegant Rooms

Each room is thoughtfully designed to provide the perfect balance of comfort and luxury.

Select dates to see live prices

Double Room with Sea View Balcony - Photo 1
1 / 7
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from€95/night

Double Room with Sea View Balcony

20 m²
2 Guests

Elegant double room with stunning sea view balcony. Wake up to breathtaking views of the Adriatic Sea. Includes modern furnishings, air conditioning, flat-screen TV, wardrobe, and private bathroom with free toiletries.

Sea View BalconyDouble BedAir Conditioning
Details
Double Room by the Pool - Photo 1
1 / 4
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from€80/night

Double Room by the Pool

20 m²
2 Guests

Comfortable double room with easy access to the pool area. Perfect for guests who love swimming. Features air conditioning, free WiFi, wardrobe, desk, and private bathroom with shower.

Pool AccessDouble BedAir Conditioning
Details
Economy Double Room with Balcony (No View) - Photo 1
1 / 12
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from€60/night

Economy Double Room with Balcony (No View)

18 m²
2 Guests

Budget-friendly double room with balcony. Perfect for travelers seeking comfort at an affordable price. Includes air conditioning, private bathroom with shower, free WiFi, wardrobe, and desk.

Private BalconyBudget FriendlyAir Conditioning
Details
Twin Room with Sea View Shared Terrace - Photo 1
1 / 11
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from€75/night

Twin Room with Sea View Shared Terrace

20 m²
2 Guests

Comfortable twin room with 2 single beds and access to a shared terrace with sea views. Perfect for friends or colleagues traveling together. Includes air conditioning, free WiFi, wardrobe, desk, and private bathroom.

Sea View TerraceTwin BedsAir Conditioning
Details
Executive Triple Room with Sea View Balcony - Photo 1
1 / 18
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from€115/night

Executive Triple Room with Sea View Balcony

28 m²
3 Guests

Spacious executive room with stunning sea view balcony, perfect for families or groups. Features a queen bed plus single bed, modern amenities, air conditioning, flat-screen TV, and private bathroom.

Sea View BalconyExecutiveAir Conditioning
Details
Double Room with Extra Bed - Sea View Balcony - Photo 1
1 / 10
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from€100/night

Double Room with Extra Bed - Sea View Balcony

22 m²
3 Guests

Spacious room with 180x200 bed plus 80x200 extra bed and stunning sea view balcony. Ideal for couples or small families needing extra sleeping space. Features modern amenities including air conditioning.

Sea View BalconyExtra BedAir Conditioning
Details
Two-Bedroom Family Apartment - Photo 1
1 / 5
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from€150/night

Two-Bedroom Family Apartment

50 m²
5 Guests

Luxurious two-bedroom apartment ideal for families. Bedroom 1 has queen bed, Bedroom 2 has twin beds, and the living room features a sofa bed. Includes kitchenette, private bathroom, and all modern amenities.

Two BedroomsKitchenetteLiving Room
Details
Family Room with Shared Terrace - Photo 1
1 / 11
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from€90/night

Family Room with Shared Terrace

25 m²
4 Guests

Comfortable family room with 180x200 bed and sofa bed, offering access to a shared terrace. Perfect for families with children. Includes air conditioning, desk, wardrobe, and all modern conveniences.

Shared TerraceSofa BedFamily Friendly
Details
Family Room with Terrace - Photo 1
1 / 9
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from€100/night

Family Room with Terrace

25 m²
4 Guests

Spacious family room perfect for larger families, featuring 180x200 bed and sofa bed. Includes a private terrace with beautiful views, air conditioning, desk, wardrobe, and all modern conveniences.

Private TerraceFamily FriendlySofa Bed
Details
Small Single Room - Photo 1
1 / 8
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from€40/night

Small Single Room

12 m²
1 Guests

Compact single room ideal for solo travelers on a budget. While cozy, it includes all essential amenities: air conditioning, private bathroom with shower, free WiFi, and desk. Perfect for short stays.

Single BedAir ConditioningFree WiFi
Details
Triple Room with Balcony - Photo 1
1 / 7
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from€85/night

Triple Room with Balcony

22 m²
3 Guests

Comfortable triple room featuring 1 twin bed and 1 queen bed with a private balcony. Perfect for small families or groups of friends. Includes air conditioning, free WiFi, flat-screen TV, wardrobe, desk, and private bathroom.

Private BalconyAir ConditioningFree WiFi
Details
Family Room with Mountain View - Photo 1
1 / 7
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from€90/night

Family Room with Mountain View

25 m²
4 Guests

Comfortable family room with peaceful mountain views, featuring queen bed and sofa bed. Enjoy the serene mountain scenery while having access to all hotel amenities. Includes air conditioning, free WiFi, and private bathroom.

Mountain ViewQueen BedFamily Friendly
Details
One Bedroom Apartment - Photo 1
1 / 6
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from€120/night

One Bedroom Apartment

40 m²
4 Guests

Spacious one-bedroom apartment with private balcony. The bedroom features 2 single beds and 1 double bed. Includes a fully equipped kitchenette with dining area, making it perfect for longer stays.

KitchenetteBalconyLiving Area
Details

Luxury Awaits

World-Class Amenities

Enjoy our exceptional facilities designed to make your stay unforgettable.

Beachfront Location

Direct access to Long Beach

Children's Pool

Safe pool for families

Restaurant & Bar

Balkan cuisine

Free WiFi

High-speed internet

Free Parking

Secure parking

Airport Shuttle

Shuttle service

24-Hour Front Desk

24/7 service

Elevator Access

All floors

Experience Mediterranean Luxury

Let us create the perfect stay with our personalized concierge services.

Immersive Experience

360° Virtual Tour

Explore every corner of Hotel La Rosa Negra from the comfort of your home. Navigate through our beautiful spaces with interactive 360° views.

🏊

Rooftop Pool

Experience our stunning rooftop swimming pool with panoramic views

🍽️

Restaurant

Discover our elegant dining area serving delicious cuisine

🛌

Guest Rooms

Tour our comfortable and well-appointed guest rooms

Open Full 360° Tour

Discover

Prime Location

Located in the heart of Ulcinj, Montenegro's southernmost coastal gem.

Hotel La Rosa Negra

Rr. Kepi i Gjeranve Port Milena Hotel Rosa Negra
85360 Ulcinj, Montenegro

Get DirectionsOpen in Google Maps

Getting Here

✈️

Podgorica Airport

1.5 hour drive

✈️

Tirana Airport (Albania)

2 hour drive

✈️

Dubrovnik Airport (Croatia)

2.5 hour drive

✈️ Airport transfer from Podgorica or Tivat — €80 (on request)

Nearby Attractions

Velika Plaza

0 km

13km sandy beach

★8.9
Top-rated beach nearby

Ulcinj Old Town

2.5 km

Historic fortress

Mala Plaza

3.2 km

City beach

Ada Bojana

12 km

Kitesurfing paradise

Discover the Region

Hotel La Rosa Negra: your base on Velika Plaža & Ulcinj

Hotel La Rosa Negra is your starting line for southern Montenegro — a few steps from the sand of Velika Plaža (Long Beach), 5 minutes from Ulcinj town, and within a short drive of Ada Bojana, Skadar Lake and the Albanian Riviera. Below is a quick guide to what makes this corner of the Adriatic special.

Velika Plaža (Long Beach) — Montenegro’s longest beach

Velika Plaža stretches for ~13 km of fine, dark, mineral-rich sand right outside the hotel. The water is shallow for hundreds of metres, which makes it one of the safest family beaches on the Adriatic and one of Europe’s top kite-surfing and windsurfing spots from May to October. The beach is split into named zones (Copacabana, Tropicana, Miami, Pearl…) — each with beach bars, sun loungers, fresh-fish restaurants, and free public access between the licensed sections.

See our sea-view rooms

Ulcinj Old Town (Stari Grad) & the Adriatic coast

Ulcinj is Montenegro’s southernmost coastal town, a 5-minute drive away. The walled Stari Grad sits on a rocky headland above the sea with Venetian walls, an Ottoman mosque, museums and seafood konobas. Below it you’ll find Mala Plaža (Small Beach), the harbour and a lively café strip. Ulcinj has the warmest and longest swimming season in Montenegro, with average summer sea temperatures of 24–26°C.

View the photo gallery

Day trips: Ada Bojana, Skadar Lake & beyond

Within a 30–60 minute drive: Ada Bojana — a triangular river-island known for its naturist beaches, river-on-stilts fish restaurants and pristine sand bar; Salt Pans (Solana Ulcinj) — one of Europe’s most important migratory bird sanctuaries with flamingos, herons and ospreys; Skadar Lake National Park — the largest lake in the Balkans, perfect for kayaking and wine tasting; Stari Bar — a dramatic ruined hilltop town; and the Albanian Riviera (Shkodra, Velipojë) just across the border.

See the map & directions

Restaurants, bars & nightlife in Ulcinj

Velika Plaža is famous for its beach restaurants serving fresh-caught Adriatic fish, octopus salad, ćevapi, Montenegrin wines and cocktails — Coco Bongo, Miami Beach Bar, Pearl, Tropicana and Copacabana are all within walking distance. In Ulcinj town, a 5-minute drive away, you’ll find traditional konobas, Italian-style trattorias, gelato shops and lively summer cafés along Mala Plaža and the Old Town walls. The on-site hotel restaurant serves Mediterranean and Montenegrin specialities for breakfast and dinner.

Hotel restaurant & amenities

Best time to visit & weather in Ulcinj

Ulcinj has the longest swimming season on the Adriatic — late May to mid-October. Peak summer (July–August) sees ~30°C air and 26°C sea, with the liveliest beach scene. Shoulder season (June, September) offers warm sea, fewer crowds and roughly 15–25% lower hotel rates. Velika Plaža is also a year-round destination for kite-surfers thanks to consistent thermal winds. Late spring brings wildflowers in the Salt Pans bird reserve.

Check live availability

Why guests choose Hotel La Rosa Negra

Direct on-the-sand location on Velika Plaža, sea-view balconies, an outdoor pool, on-site restaurant, free WiFi, free private parking, and a paid airport transfer (€80) from Tivat (TIV) and Podgorica (TGD) on request. We are one of the few hotels in Ulcinj that is genuinely beachfront — most others are 1–3 km inland. Multilingual staff (English, Crnogorski, Shqip, Deutsch, Русский, Polski, Magyar) and direct-booking guarantee the best published rate, with no booking fees.

Book direct & save

Testimonials

Guest Experiences

Hear what our guests have to say about their stay at Hotel La Rosa Negra.

8

Very Good

590 reviews

★★★3-Star Hotel

"Excellent amenities and staff!"

Aleksandra Z.

October 15, 2024

9/10

"Comfortable rooms, great views!"

Vanja P.

October 15, 2024

9/10

"Seamless service, stunning rooms!"

Nedzad H.

October 15, 2024

9/10

"Perfect for relaxing getaway!"

Ana D.

October 16, 2024

9/10

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FAQ

Frequently Asked Questions

Find answers to common questions about Hotel La Rosa Negra.

Kepi i Gjeranave on Long Beach in Ulcinj, Montenegro.

Yes, rooftop pool and children's pool.

Check-in: 2:00 PM, Check-out: 10:00 AM

Yes, free private parking available.

1.5 hours from Podgorica Airport.

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Contact Us

Get In Touch

Have questions? We're here to help. Reach out to us anytime.

Address

Rr. Kepi i Gjeranve Port Milena Hotel Rosa Negra
Ulcinj 85360, Montenegro

Reception Hours

24/7 - We're always here for you

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