Family-run 3-star hotel, 2 minutes from Velika Plaža, Ulcinj
A simple, family-run 3-star hotel at Kepi i Gjeranave, about a 2-minute walk from the sand at the start of Velika Plaža, Ulcinj's 12 km beach. Breakfast, dinner, pool, Wi-Fi and garage parking are included. Rooms are clean and functional rather than fancy — most have a balcony, many face the sea.
Family-run 3-star hotel 2 minutes from Velika Plaža (Long Beach) in Ulcinj, Montenegro. Simple rooms, many with sea-view balcony. Rate includes half board (breakfast + dinner), pool & garage parking. Direct price 10% below Booking.com. Rated 'Good' by 750+ guests on Booking.com.
Key facts · Hotel La Rosa Negra
Hotel La Rosa Negra is a simple, family-run 3-star hotel about 2 minutes on foot from the sand of Velika Plaža (Long Beach) in Ulcinj, Montenegro. Every room rate includes half board (breakfast and dinner), the outdoor pool, WiFi and parking.
- Location
- About 2 minutes on foot to the sand of Velika Plaža – 12 km of beach, 5 km from Ulcinj Old Town
- Included in the price
- Breakfast + dinner (half board), outdoor pool, free WiFi, free parking
- Rooms
- 13 room types with sea-view balconies · €40–150 per night
- Check-in / check-out
- 14:00 / 11:00 · 24-hour reception
- Airports
- Podgorica (TGD) and Tivat (TIV) about 90 min · private transfer €80 one way
- Best for
- Families with children, couples, kite-surfers · season May–October
- Book direct
- 10% below our Booking.com price, no booking fees · +382 69 533 984 (WhatsApp)
Simple, clean rooms by the beach
Hotel La Rosa Negra offers 3-star rooms and apartments right on Velika Plaža (Long Beach) in Ulcinj, Montenegro. Choose a Double Room with a sea-view balcony, a spacious Family Room for up to five, a budget-friendly Single Room or a self-catering One-Bedroom Apartment. Every room has air conditioning, free Wi-Fi and a private bathroom — and booking direct always gives you the lowest price.
- Double Room with Sea View Balcony — 20 m², 2 Guests, €95/night
- Double Room by the Pool — 20 m², 2 Guests, €80/night
- Economy Double Room with Balcony (No View) — 18 m², 2 Guests, €60/night
- Twin Room with Sea View Shared Terrace — 20 m², 2 Guests, €75/night
- Executive Triple Room with Sea View Balcony — 28 m², 3 Guests, €115/night
- Double Room with Extra Bed - Sea View Balcony — 22 m², 3 Guests, €100/night
- Two-Bedroom Family Apartment — 50 m², 5 Guests, €150/night
- Family Room with Shared Terrace — 25 m², 4 Guests, €90/night
- Family Room with Terrace — 25 m², 4 Guests, €100/night
- Small Single Room — 12 m², 1 Guests, €40/night
- Triple Room with Balcony — 22 m², 3 Guests, €85/night
- Family Room with Mountain View — 25 m², 4 Guests, €90/night
- One Bedroom Apartment — 40 m², 4 Guests, €120/night
Hotel Amenities
Our beachfront hotel in Ulcinj combines a relaxed family atmosphere with everything you need for a carefree Adriatic holiday: outdoor swimming pool, breakfast restaurant, free parking, free Wi-Fi, a 24-hour reception and direct access to the sandy Long Beach. Kite-surfing, Ada Bojana and the Old Town are all a short drive away.
Our Location
Hotel La Rosa Negra sits at Kepi i Gjeranave on Velika Plaža, the 12 km Long Beach of Ulcinj in southern Montenegro. Podgorica Airport is about 90 minutes away, Tivat Airport 2 hours, and the Albanian border 30 minutes. Ada Bojana, Ulcinj Old Town, Šasko Lake and the Bojana river delta are all within easy reach.
Hotel La Rosa Negra: your base on Velika Plaža & Ulcinj
Hotel La Rosa Negra is your starting line for southern Montenegro — a few steps from the sand of Velika Plaža (Long Beach), 5 minutes from Ulcinj town, and within a short drive of Ada Bojana, Skadar Lake and the Albanian Riviera. Below is a quick guide to what makes this corner of the Adriatic special.
Velika Plaža (Long Beach) — Montenegro’s longest beach
Velika Plaža stretches for ~13 km of fine, dark, mineral-rich sand right outside the hotel. The water is shallow for hundreds of metres, which makes it one of the safest family beaches on the Adriatic and one of Europe’s top kite-surfing and windsurfing spots from May to October. The beach is split into named zones (Copacabana, Tropicana, Miami, Pearl…) — each with beach bars, sun loungers, fresh-fish restaurants, and free public access between the licensed sections.
Ulcinj Old Town (Stari Grad) & the Adriatic coast
Ulcinj is Montenegro’s southernmost coastal town, a 5-minute drive away. The walled Stari Grad sits on a rocky headland above the sea with Venetian walls, an Ottoman mosque, museums and seafood konobas. Below it you’ll find Mala Plaža (Small Beach), the harbour and a lively café strip. Ulcinj has the warmest and longest swimming season in Montenegro, with average summer sea temperatures of 24–26°C.
Day trips: Ada Bojana, Skadar Lake & beyond
Within a 30–60 minute drive: Ada Bojana — a triangular river-island known for its naturist beaches, river-on-stilts fish restaurants and pristine sand bar; Salt Pans (Solana Ulcinj) — one of Europe’s most important migratory bird sanctuaries with flamingos, herons and ospreys; Skadar Lake National Park — the largest lake in the Balkans, perfect for kayaking and wine tasting; Stari Bar — a dramatic ruined hilltop town; and the Albanian Riviera (Shkodra, Velipojë) just across the border.
Restaurants, bars & nightlife in Ulcinj
Velika Plaža is famous for its beach restaurants serving fresh-caught Adriatic fish, octopus salad, ćevapi, Montenegrin wines and cocktails — Coco Bongo, Miami Beach Bar, Pearl, Tropicana and Copacabana are all within walking distance. In Ulcinj town, a 5-minute drive away, you’ll find traditional konobas, Italian-style trattorias, gelato shops and lively summer cafés along Mala Plaža and the Old Town walls. The on-site hotel restaurant serves Mediterranean and Montenegrin specialities for breakfast and dinner.
Best time to visit & weather in Ulcinj
Ulcinj has the longest swimming season on the Adriatic — late May to mid-October. Peak summer (July–August) sees ~30°C air and 26°C sea, with the liveliest beach scene. Shoulder season (June, September) offers warm sea, fewer crowds and roughly 15–25% lower hotel rates. Velika Plaža is also a year-round destination for kite-surfers thanks to consistent thermal winds. Late spring brings wildflowers in the Salt Pans bird reserve.
Why guests choose Hotel La Rosa Negra
Direct on-the-sand location on Velika Plaža, sea-view balconies, an outdoor pool, on-site restaurant, free WiFi, free private parking, and a paid airport transfer (€80) from Tivat (TIV) and Podgorica (TGD) on request. We are one of the few hotels in Ulcinj that is genuinely beachfront — most others are 1–3 km inland. Multilingual staff (English, Crnogorski, Shqip, Deutsch, Русский, Polski, Magyar) and direct-booking guarantee the best published rate, with no booking fees.
Frequently Asked Questions
- Where is Hotel La Rosa Negra located?
- Hotel La Rosa Negra is at Kepi i Gjeranave, Ulcinj, Montenegro — about a 2-minute walk from the sand at the start of Velika Plaža (Long Beach), Montenegro's longest beach, on the southern Adriatic coast.
- Is Hotel La Rosa Negra on Velika Plaža (Long Beach)?
- Almost — the hotel is about 2 minutes on foot from the sand at the start of Velika Plaža, the 12 km beach that is the longest in Montenegro. Many rooms have a balcony facing the sea; the water here is shallow, which families with children like.
- How far is Hotel La Rosa Negra from the airport?
- Tivat Airport (TIV) is about 75 km (90 min) and Podgorica Airport (TGD) is about 80 km (90 min). We offer an airport transfer service on request — €80 one-way from either airport.
- What time is check-in and check-out?
- Check-in is from 14:00 (2:00 PM) and check-out is by 10:00 (10:00 AM). Early check-in and late check-out are available on request, subject to availability.
- Does Hotel La Rosa Negra have a swimming pool?
- Yes, the hotel has an outdoor swimming pool with sun loungers. Pool access is included in the room rate — free for all hotel guests during the operating season.
- Is parking available at the hotel?
- Yes — free private parking is included in the room rate. We have a 60-space private garage. If the garage is full, guests can use the free public parking area directly in front of the hotel at no charge.
- What is included in the room price at Hotel La Rosa Negra?
- Every published room rate includes: half board (breakfast + dinner in our on-site restaurant), free access to the outdoor swimming pool, free WiFi throughout, and free parking (60-space garage; if full, free public parking directly in front of the hotel). Optional paid extras include airport transfer (€80 one-way), laundry (€7), and car rental (€60/day).
- Is Hotel La Rosa Negra family friendly?
- Yes — Hotel La Rosa Negra is a family-friendly beachfront hotel with family rooms, child-friendly amenities, direct access to a long sandy beach, and a swimming pool.
- What is the best time of year to visit Ulcinj?
- The Ulcinj beach season runs roughly May to October. July and August are the warmest and busiest, while June and September offer warm sea, fewer crowds, and lower hotel rates.
- What languages does the staff speak?
- Reception staff speak English, Montenegrin (Crnogorski), Albanian (Shqip), German, Russian, Polish and Hungarian.
- How do I book the cheapest rate?
- Book directly on https://larosa-negra.com — our direct rate is 10% below our Booking.com price for the same room and dates, with no booking fees. Flexible rates can be cancelled free until the date shown in the booking step; non-refundable rates are clearly marked.